6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand name and sense that employers comprehend them as individuals. So how can companies stick out from the crowd? Employers must be proactive in their method to drawing in candidates, and recruitment marketing is the option

Recruitment marketing is a relatively brand-new way to attract prospects, both passive and active, to your company. It includes embracing the very same principals and strategies used by marketing to draw in prospects and increase brand name awareness. Some examples of marketing practises now being used by HR teams consist of: employment lead generation, SEO, guerrilla marketing, social marketing, customised candidate journey and material production.

According to SHRM, companies that include recruitment marketing into their hiring method can produce 3 times more applicant leads than those who do not – leading a 100% greater close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save business as much as 40% on overall skill expenses. On top of these savings, employment recruitment marketing boosts company brand name and brings in an approximated 50% more certified prospects.

It’s extraordinary to see how a deep understanding of your candidates can cause campaigns that inspire them to take action. We’ve put together a list of six of our preferred creative recruitment projects that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the limits of traditional task advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most proficient salespeople in business, Ogilvy, among the worlds most prominent ad agency, ran an innovative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they invited the potential prospects to film themselves selling a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A terrific benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing projects.

They are a terrific method to bring in enthusiastic applicants along with functioning as an initial screening test. Companies might ask prospects to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 confusing billboard. This marketing project was a fantastic success for Google and made high praise online within mathematical and engineering online forums – even before Google was understood as the brains behind the operation.

The signboard, positioned in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who thought they were clever enough to solve it. Once resolved, the formula exposed a site URL (www.7427466391.com) that the solver must go to.

Those wise adequate to fix the signboard puzzle were given one final puzzle when on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re delighted you’re here. Something we learned while developing Google is that it’s simpler to discover what you’re trying to find if it comes searching for you. What we’re looking for are the best engineers worldwide. And here you are.”

The billboard was an interesting method to draw in a few of the most intelligent minds to Google. Google grouped this candidate swimming pool into passionate ‘problem solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of employing 100 staff members. To fill this high number of positions, they needed to believe big. IKEA’s outside the box thinking resulted in a great “inside package” service.

IKEA chose to target those who they understood already liked IKEA by putting ‘profession directions’ inside package of IKEA items for customers to find upon opening their product. The guidelines mirrored their well-known assembly instructions, instructing consumers on how to “assemble your future”.

The campaign was a huge success, and customers loved it. Countless clients applied, and IKEA worked with 280

employees who admired the IKEA brand. The reason for the success of the project was not simply down to its creativity but also since it spoke with IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project successfully linked with candidates in a customised method, in their own homes simply as they’re on assembling their new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ gifted mechanics, they thoroughly thought about where this target market hung out so that they could interact their recruitment message effectively.

Volkswagen picked an obvious but uncommon positioning, the undercarriage of cars in requirement of repair work. Volkswagen intentionally dispersed faulty vehicles with the message concealed underneath to service centres across Germany in anticipation of attracting skilled employees.

Volkswagens project was an excellent success, and they worked with many experienced mechanics while validating themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in enthusiastic trainees to their company. They reached students by going to the one location guaranteed to have students around, schools at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that read “We’re trying to find trainees who aren’t pleased with simply any service. www.McKinsey.ch.”

The project’s objective was to pre-filter candidates by drawing in those that aren’t pleased with just any service and wonder innovators. The pencil twisted the rules of marketing, and employment it’s simple message resonated with many, leading to premium graduate works with at McKinsey.

Just like this pencil, recruitment marketing campaigns do not have to be expensive, and companies can state a lot in only a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they release content two times a day – sometimes more. They share content that potential workers can relate to and feel inspired by, such as specific employees accomplishments, days in the life of a staff member and basic day to day updates from across the Marriott network.

Marriott wants to communicate a sense of personalisation with their professions page so that prospective workers can develop a real connection with the brand. They achieve this by enabling called employees to respond to any questions on the careers page from the business profile. Marriot likewise provides a chat service to those wanting to discover more about life at the business and guidance on how they can effectively look for a position.

Marriotts strategy shows you don’t require exceptional out of the box believing to connect with candidates. There are a myriad of methods your service can approach your recruitment campaign. Marriott’s method is simple, and any business can replicate this technique and attain the very same success. Have a designated place where you share insights on life at your company and most notably, listen to potential candidates and employment respond to their questions immediately and efficiently.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the best experience possible and you have time to concentrate on what matters, your individuals. Find out more about us here.